THE RISE REAL ESTATES | for the jury

A FAKE STARTUP FOR
REAL CLIMATE ACTION.

Melting polar ice caps, rising sea levels, threatened coastal regions: The climate crisis has become a constant topic in the media. Despite the urgent messages, the acute need to act still does not sink into society’s core.

The fintech company growney commissioned us to shake people up and show them a previously underestimated lever in the fight against the catastrophe: sustainable investment in the form of socially-responsible funds.

We confronted people with the effects of climate change in an unusual way with a topic that always interests them – Money.

The disaster became a business model: THE RISE is the first real estate company that allows people to profit from rising sea levels. Based on scientific data, we placed billboards for the start-up in affected areas and triggered the expected outcry with ads on YouTube, Twitter and Co.

For six weeks, Germany discussed the business idea. At the height of the outrage – the scheduled sales launch of the first plots – the surprise dropped: The action was fake, but climate change is not. Growney turns THE RISE into STOP THE RISE and proposes: Our savings must counteract the catastrophe. And with success! The demand for their sustainable funds increased by 700%, proving investments are great – if they promote climate action.

„Flawless Delivery.“

„Awesome prank!“

„It doesn't get much better than this: drawing attention to climate change and the company“

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